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COMMITMENT

Discover our formulation charter

Formulation Charter

Botanicals Fresh Care is a premium haircare brand infused with botanical actives, initiated by a new kind of collaboration between farmers, botanists, suppliers, chemists and engineers. We are all committed to offer an authentic beauty experience, crafting high-performance formulations with unique sensorial textures and fragrances, free of silicones, parabens and colourants.
commitment

WE COMMIT TO HIGH RAW MATERIAL QUALITY

At Botanicals Fresh Care, we partner with suppliers complying stringent specification criteria, including highly documented files (regulatory, traceability and analytical data) for a more transparent and eco-responsible involvement. These new partnerships open new pathways to premium quality and high performance, benefitting all.
We carefully select each of our botanicals not only for their benefits, but also for their high quality profile and respectful extraction process. They are from natural origin and renewable. We choose multi-sourcing to have a chance to work with different suppliers, and make the most of their diversity, to always guarantee a high quality material at all times.
commitment

WE ACHIEVE AUTHENTIC BEAUTY FORMULATIONS SILICONE, PARABEN and COLOURANT FREE

For the first time, the L’Oréal Paris haircare laboratories removed silicones, parabens and colourants, and especially elaborated a unique botanical complex within the range.
commitment

WE CAREFULY CREATE UNIQUE EXPERIENCES

We are dedicated to uniting natures inspiration and high performance, committing our passion and expertise to create highly sensory formulas. We wanted to create a unique and authentic experience that you can feel, smell, see and touch.
We collaborated with our perfumers to create aromatic scents, as never experienced before in L’Oréal Paris haircare. Our aromachologic fragrances not only infuse your hair, but envelop all your senses in a pure sensation of well-being.
commitment

WE CONCEIVE ECO CONSCIOUS PACKAGING

As environment lovers, we sourced 100% recycled PET raw material for our shampoo and treatment bottles, that is in turn recyclable, to reduce waste. We will always look for the best packaging, in the most eco-friendly way possible.
Our dark amber bottles are inspired by the herborists old containers, as this colour is known to better cocoon and protect precious formulas from outside aggressors.

Meet our Makers

their stories