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Botanicals Fresh Care is dedicated to crafting luxurious hair care infused with botanical ingredients.

#FindYourBetterNature

Our COMMITMENT

Find your hair’s better nature.
Botanicals Fresh Care is dedicated to crafting luxurious hair care infused with botanical ingredients. 
At every step of the development, each maker, farmers, botanists and chemists put their passion and expertise to find some of the finest botanicals in the world . We created high-performance formulations with sensorial textures and fragrances, free of silicones, parabens and colorants.
We’re committed to more sustainability, collaboration, and community.
Our search for finer ingredients from natural origin, more sustainable processes and more delightful textures, helped us find a new way to make hair beautiful. And we won’t stop seeking. Because we believe that at every step in life’s journey, we all have an opportunity to find our better nature.

From A to Z

Our STory

Meet our Makers

their stories

Questions & Answers

  • How do we select your botanicals?
    We define, in collaboration with our partners, the main criteria regarding the selection of botanicals: composition & purity, respectful extraction process, traceability and others elements like biodegradability or sustainability of specific botanicals.
    At L’Oréal we use a special criteria called Naturalness index illustrating the balance between the origin and level of transformation during the extraction process, the highest value being the most natural. The profiles of our selected ingredients have a good balance between excellent performance and natural origin.
  • What Botanical Fresh Care actives are part of the range and why?
    We selected 4 natural origin botanicals with specific properties:
    Geranium essential oil has radiance enhancing power,
    Safflower oil, rich in lipids with nourishing properties,
    Coriander seeds oil has strengthening properties,
    Camelina oil, rich in omegas 6 & 9 has smoothing properties on unruly strands.
  • How do I choose my Botanicals Fresh Care products?
    The GERANIUM Radiance Remedy range reveals and intensifies hair glow. The star product? The caring leave-in shine vinegar for instant radiance, perfect for dull or colored hair.
    The CORIANDER Strength Source range revitalizes and fortifies the hair from root to tip. The star product? The strength potion, a reinforcing leave-in treatment that protects fragile hair from breakage.
    The SAFFLOWER Rich Infusion range deeply nourishes dry hair strands, and restores softness. The star product? The pomade that intensely softens even the driest hair with no weigh down.
    The CAMELINA Smooth Ritual range tames frizz and restores hair manageability. The star product? The disciplining cream that smoothes unruly hair for a frizz-free finish.
  • Botanicals Fresh Care & L’Oréal Paris
    Botanicals Fresh Care is a new brand of L’Oréal Paris, which benefits from 110 years of hair expertise, from the knowledge of hair needs to the best technologies to sublimate hair. Through high quality standards on ingredients and rigorous evaluation process for safety and performance, our company provides opportunities for collaborative innovation with the best partners. Being part of L’Oreal Paris also means accessibility and availability of our products all over the world.
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